We have several legal bases for collecting and using the personal information described above. They are:
4.1. Where the use of your personal information is necessary to perform our obligations under any contract with you (including providing you with access to Online Courses on the Website for which you have registered and/or made a purchase);
4.2. Where we have your explicit consent to collect, store, and use your information for a particular purpose, including where you consent to receiving marketing and promotional communications for products on our Website or third party websites;
4.3. Where use of your personal information is necessary for purposes of pursuing TrueArtSchool’s legitimate interests, as long as these interests are not outweighed by your own interests, fundamental rights, or freedoms. For example, we will need to ensure that in these cases you would reasonably expect your personal information to be used, and that it would have a minimal impact on your personal privacy. Such legitimate interests are:
4.3.1. to conduct our day-to-day business, including the operation of a fully functioning website offering online educational products;
4.3.2. to ensure we are delivering a high level of customer service through ongoing customer communications and responses to customer queries;
4.3.3. to invest, test and roll out new products which we believe will benefit our customers or prospective customers;
4.3.4. track and ensure completion of contractual obligations;
4.3.5. carry out market research and business development;
4.3.6. to operate our website;
4.3.7. to consider your employment application, if you apply for a role at our company; and
4.3.8. In some cases, we may have a legal obligation to collect personal information from you.